We’ve seen many advertisers on Facebook achieve great results using Custom Audiences — from their websites or mobile apps — to remarket across devices. To help businesses continue to drive conversions, we’re announcing today two new enhancements that make remarketing on Facebook even more powerful: the introduction of multi-product ads, and updates to Custom Audiences from your website.
Multi-product ads
Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description and click target.
Say you’re an online retailer that’s looking to reach people that browsed your site without making a purchase. Combining the multi-product ad unit with Custom Audiences from your website, you can produce a carousel of different items — like handbags, sundresses and sandals — to show in News Feed to specific audiences. Ecommerce company Nomorerack used this approach and saw its click-through-rates increase as much as 42% and its cost per acquisition decrease between 42% and 45%.
Beginning today, multi-product ads are available to advertisers around the world via the Facebook ads API. We’ll work to incorporate multi-product ads into our other ads interfaces later this year.
Enhanced Custom Audiences from your website
In the coming weeks we’ll roll out several enhancements to Custom Audiences from your website, allowing businesses to reach people faster and build more nuanced audiences. These improvements include:
A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people that have visited certain pages of your site.
And new audience limits that enable advertisers to build highly targeted segments for different products in their catalog, along with a new feature that allows advertisers to automatically build audiences based on past activity history on their website.
Businesses around the world are seeing impressive results with Custom Audiences from their websites. In a recent campaign on Facebook, premium jeans retailer Twenty Jeans used Custom Audiences from their website to reduce their cost per acquisition on Facebook by 3X.
To help businesses get even more from their Custom Audiences, we’ve also recently launched the Facebook Pixel Helper — a new Chrome extension that lets advertisers automatically troubleshoot the Custom Audience and conversion pixel installations on their websites. Click here to give it a try.