Update: Some of this content might be out of date. To learn more about Carousel Ads, visit Facebook Business.

As an account manager for ecommerce businesses at Facebook, I love that every day I get to help businesses find unique ways to highlight and sell their products. I grew up watching my family run a business that’s been in the family since 1925, so I can relate to every business owner’s dream to share their brand with the world. And that’s what I help businesses do.

Lately I’ve had a lot of conversations with businesses about ads in the carousel format, which allows advertisers to showcase up to five clickable images or videos within a single News Feed ad. The carousel format can be used for link ads or mobile app ads to drive people to websites or apps. And the format is working: on average, it’ s driving 30-50% lower cost-per-conversion than single-image link ads.

So, naturally, businesses are curious about how to make them work for them. Today I’m answering that question by sharing some of my favorite examples of businesses using ads in the carousel format to connect with new customers.

I’ve heard clients say that since they only sell one product, the carousel format isn’t right for them, but check out the Tieks by Gavrieli ad below. Tieks used the multiple-image layout to prominently highlight their only product—women’s flats. Each tile card of the ad shows and describes a different feature of the flat, but I specifically love how they showed a mobile behavior—the woman’s fingers dragging to zoom in on a part of the shoe. It makes me want to use my finger to click to the next image.

Some products are best shown in action. Tyme Hair makes a two-in-one curling iron and hair straightener, and they wanted to show how their product works, so they used a carousel link ad to show how to create perfect curls with their tool in three steps, sharing each step with a corresponding image.

Music-streaming app, Deezer partnered with Marin Software to create a carousel mobile app ad that highlighted the features of their app to encourage people to download it. Each tile of the ad summarized a feature of the app, offering people a taste of the in-app experience before they even downloaded it. Their ad resulted in a 50% decrease in cost per click and a 60% reduction in cost per install compared to other channels.

What if you don’t sell a product, you sell a service? Some professional services businesses are using the carousel format to explain how their service helps people. Precision Nutrition created a carousel link ad to share three articles from their website on healthy eating for athletes. The ad led to 6,000 new newsletter signups, and compared to single-image link ads, the carousel format delivered a 50% decrease in cost per lead and a 50% increase in clickthrough rate.

The carousel format can also help advertisers tell stories in a beautiful, engaging way. Pura Vida Bracelets offers bespoke, handmade bracelets from Costa Rica. To drive website sales, Pura Vida partnered with Sum Digital and created a carousel link ad featuring lifestyle photos of people and life at the beach to showcase their colorful bracelets. Within just two months of running the ads, orders increased by 4X.

Understanding that there’s nothing more unique to a business than its customers, Project Repat, a company that turns old t-shirts into quilts, created a carousel link ad that shared photos of customers receiving and using their quilts. The ad not only drove great results for Project Repat, but also, once people started to see they could be featured in a Project Repat ad on Facebook, the company received hundreds more photos from customers.

Let’s not forget why the carousel format was created in the first place: to empower advertisers to feature several products in a single ad. BAI*白媽媽 is a women’s fashion website in Taiwan that was looking to increase website traffic. They used the carousel format to showcase their clothing catalogue to young women on Facebook. Doing so increased website traffic and sales dramatically, resulting in a 2.5X return on ad spend. And, compared with the brand’s single-image link ads, its carousel link ad received three times as many clicks, and achieved a 30% decrease in cost per click and 10% decrease in cost per acquisition.

If you’re interested in showing multiple products in a single ad unit, you may also be interested in combining the carousel format with dynamic product ads. The combo helps businesses connect with their website and mobile app visitors by showing them the products or similar products to the ones they viewed on their site.

The carousel format enables advertisers on both Facebook and Instagram to tell stories, share details and showcase products. Start creating swipe-able, engaging ads in the carousel format today.