About text overlays and safe zones for ads in Stories and Reels

Some of these features are being introduced gradually. You may not see them yet.

Text overlays on image and video ads can draw attention to an important part of your ad’s message.

• Use a modern, clean font in a large enough type size and a contrasting hue.
• Don’t obstruct the visuals.
• Don’t communicate too many messages because ads usually only have one call to action.

For ads in Stories and Reels, keep the edges (top, bottom and sides) free of key creative elements, text and logos to ensure that important brand elements are within the safe zone and aren’t overlapped by the Reels user interface. This can help you avoid the key elements of your ad being cropped out or covered by the profile icon or a call to action.

Note: If you’re including disclaimers on your Reels ads, you can leave the bottom 40% of your ad free from text, logos, and other key creative elements.

When you edit your video for placements in Meta Ads Manager, you’ll find the option to add logo overlays and text overlays in a range of fonts and colors. You can use the grid to select the position of your text overlays. You can toggle on the Safe zone guardrail to see where the safe zones are located, which will be outside of the yellow area that appears. If you upload media with overlays, the safe zones will help you determine whether your content overlaps and requires editing.